One of the biggest hurdles for most websites, magazines, newspapers, and other media is to really know their user. For ESPN, for example, it's likely largely middle-class males. For Martha Stewart, it's upper-middle-class, middle-aged, white women. For Tiger Beat, it's mostly tween girls and closeted Republican Congressmen.

But what does that really mean? How much can you really know about a person -- about each individual user -- if you know approximately how much money they make each year, or how old they are, or what their race is, or that they're secretly gay? Not much, really.

But when I was inadvertently alerted to this website by Marti, a longtime friend of the blog, it struck me that fastfood.com knows exactly who its users is.

First, its users are lazy. Not only are they too lazy to drive all the way from Wendy's to Carl's Jr., but they're also too lazy to use apostrophes. "McDonalds, Burger King, Wendys, and many more," says the website. "Why spend all that time running all over town filling out applications which may never reach the person who actually does the hiring?" Good point, fastfood.com! Sonic is almost always on the opposite side of town from Long John Silver's. Plus, most of your readership is auditioning for an Iron Maiden Tribute band in, like, a half hour!

Second, they're drifters not likely to respond well to authority (especially when that authority is in the form of a smug 16-year-old named Thad, who constantly holds it over their heads that he gets to wear the denim shirt and restaurant-themed tie, when they're stuck wearing the too-big polo shirt and visor). On most job applications, when asked about experience, one would answer in increments of years. The choices would likely be something to the effect of: less than a year, one to three years, three to five years, five to 10 years, more than 10 years. But not at fastfood.com -- they know you better than that. They list their choices in three- and six-month increments, because for their users it's almost certain that before they reach the six-month mark at a new job they'll either a) get caught stealing and get fired, b) get fired for skipping work one day to go to a Metallica concert and then again the next day because they were too hungover to come to work, or c) quit because (and this is always the reason) "they don't need this fuckin' place." Plus, if you last for a year, you're upper management and probably wouldn't use their site.

Fastfood.com doesn't need demographics and psychographics and focus groups and case studies. It knows who its users are: It's that guy you went to high school with -- and you know exactly who I'm talking about.